However, when such as Levi’ s, Gap as well as American Apparel such brand starts to use the organic material manufacture ready-made clothing, consumer’s Abercrombie swimwear environmental consciousness actually as if has not been able to follow their quick step, their shopping choice is decided to a great extent by clothing’s design as well as the price. 　　 Although Donna Karan such designer when summons the consumer shopping can consider that these third world country farmer’s quality of life, can help their white pollution through the expense, perhaps support local organic fabric industry, but these words’ influence is as if also insufficient to implant in truly consumer’s heart, lets their shopping point of view have the fundamental change, they will propose that such question “I only will be buy clothes, it will be bound by a common cause really with the African some farmer’s life”? 　
　 This is precisely the biggest difficult problem which the innumerable environmental protection fashionable industry as well as the public figure face now.
　　 Purchase “green” clothing no doubt beneficial world environment health, but the environmental protection material soaring cost, causes these to Abercrombie swimwear paste the environmental protection label’s clothing price to compared to the similar products high many. Especially in present this special time, must convince the people to spend for green clothes surpasses the budget the amount, the difficulty is not high. 　　
 “, in the long run, the purchase organic clothing instead will economize in fact,” established green fashionable brand Loomstate Scott Mackinlay Hahn with designer Rogan Gregory to say together, “produced a non-organic clothing every time, the limited resources are consumed a spot, you bought many, the resources were less. Is the same with the petroleum, clothing’s cost will be getting higher and higher, clothes’ price will be inevitably more expensive in the future. But the organic fabric actually does not have this question, it not because the resources will reduce gradually, but price pushing. 　
　 Perhaps this view can make the consumers realize the purchase environmental protection clothing’s true function, but must merely is one short fashionable behavior, is not only for with the wind, but buys environmental protection clothes or the Abercrombie swimwear environmental protection package comes back. Moreover, along with the organic lining by more and more consumer acceptances, clothing’s cost also gradually and the ordinary lining clothing docks near. Chain-like fashionable brand H& M in has made the comparison after the organic cotton and kapok and the ordinary fabric’s cost discovered that both’s price variance already from original 100% reduced to 20% to 30%, this also urged them to plan organic cotton and kapok product quantity increases to complete product half. 　
　 Starts “the slow fashion” the tidal current also “the environmental protection wind” to add fuel to the flames gradually for this, when more and more consumers complained, they buy clothes too do not wear well, when one year needs to buy 34 same clothes, the environmental protection fashionable clothing actually has pasted on many year quality assurance label for own clothes. For instance from Ireland’s environmental protection fashionable clothing brand Howies, although clothes’ selling price is soaring, a classical tweed coat price-marks 400 pounds,